|Smart Today=Reporter Kim Se-hyung| Hanwha Investment & Securities stated on the 22nd that SOOP urgently needs change next year, predicting that the stock price will continue to hover for the time being.
Hanwha Securities pointed out that SOOP's sluggish stock price is not recovering easily and that the valuation based on next year's consensus has fallen to the lowest level in history.
Although Twitch, which had divided the domestic personal broadcasting market, has withdrawn, Naver's Chijijik has filled that gap and emerged as a new competitor, and the activation of personal broadcasting through YouTube was also an unwelcome trend for SOOP.
In addition to this unfavorable market environment, the slowdown in growth of the core platform business unit has compounded the situation, leading to a decline in valuation.
Hanwha Securities projected that the expansion of profit contributions from the advertising business unit, which continues to grow relatively well, and the long-term achievement of platform expansion in Southeast Asia will be key factors that can lead to a rebound in stock prices.
They added that it will take some time to confirm changes for a stock price rebound and stated that they will maintain a conservative outlook for the time being. The target stock price remains at 105,000 won with a buy recommendation.
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