Donations via Credit Card

|Smart Today=Reporter Kim Se-hyung| Donations through credit cards have been steadily increasing.

On the 28th, KB Kookmin Card (CEO Kim Jae-gwan) analyzed the donation status through its credit and debit card payments and points over the past five years, revealing this trend.

The analysis was based on data from approximately 282,000 customers who donated to public interest corporations and non-profit organizations (including NGOs) using KB Kookmin Card from 2021 to November 2025.

The amount donated via card payments has shown an increasing trend each year, with a 51% increase this year (based on January to November) compared to the same period in 2021. The number of donating customers increased by 95% during the same period.

As of 2024, 84% of customers made donations more than twice a year, and high-frequency donors who donated more than 12 times a year (at least once a month) accounted for 44% of all donating customers.

In 2024, card payment donating customers donated an average of 228,000 won over the year. By age group, those in their 40s (32%) and 50s (30%) accounted for more than half of the total donation amount.

The average donation per person for customers in their 40s was 257,000 won over the year, while those in their 50s donated 269,000 won, making them the main contributors.

Donations using KB Financial Group's integrated point system, 'Pointree', are also increasing every year. The average donation amount per person through Pointree rose from 7,700 points in 2022 to 12,800 points in 2025 (up to November).

Last year, the proportion of Pointree donations by age group was 35% for those in their 40s and 27% for those in their 50s, with the 40s and 50s accounting for 62% of the total. The annual average donation per person through Pointree was 15,600 points for those in their 40s and 14,900 points for those in their 50s, which was higher than other age groups.

A representative from KB Kookmin Card stated, "Donations using card payments and points have established themselves as a culture of sharing in everyday life," and added, "We hope that warm sharing will spread even more this year."