Choi Young-woo, CEO of SOOP, "Pushing for Platform Integration, AI Advancement, and Strengthening Content Partnerships in the New Year"

|Smart Today=Reporter Kim Se-hyung| SOOP announced its business direction and key plans for 2026 at the '2025 Streamer Awards' held on the 27th at the SOOP Coliseum in Sangam, Seoul.

CEO Choi Young-woo presented three key words for the upcoming year: ▲Creating synergy through platform integration ▲Advancing AI services ▲Strengthening content partnerships and support.

Regarding platform integration, CEO Choi stated, "This year, many overseas users and streamers have participated through SOOP Global," and added, "Starting in January next year, we will be able to create a lot of synergy as the global and existing SOOP become one platform." The integrated SOOP platform will support AI automatic subtitle translation, planning to enhance communication with overseas fans, focusing on major official broadcasts and streamer content.

CEO Choi mentioned, "Not only the recently popular LCK Korean commentary but also various overseas leagues like LCP and LEC will provide multilingual commentary, which will likely attract many users from other countries," and urged, "We plan to support streamers who want to collaborate on joint broadcasts between domestic and overseas streamers, so I hope many will participate."

Regarding the second keyword, 'AI Advancement', he promised to upgrade various AI service features for users to provide diverse entertainment.

The generative AI video creator 'SAVYG' will evolve with high-quality AI video production technology, and the AI video assistant 'SOOP' will enhance user-customized assistant functions through improved conversation quality. Additionally, the autonomous manager function introduced to the AI manager 'SARSA' will be upgraded to version 2.0, becoming even more advanced.

Concerning the third keyword 'Strengthening Content Partnerships and Support', CEO Choi stated that they would expand content production and participation opportunities through platform partnerships.

He particularly noted, "We are establishing deep relationships with major game companies like Nexon and Riot Games, and we plan to provide various services through account linking at the time of the LCK and FSL opening," and added, "From January, we will be able to show our activities within the SOOP ecosystem alongside seven major domestic professional gaming teams."

He continued, "We will continue to expand content and technical support, and especially collaborate with MCNs and various developers, and we will also expand partnerships with local governments."