KB Kookmin Bank (CEO Lee Hwan-joo) announced on the 14th that it has signed a business agreement with Binu Labs Inc. (CEO Kim Han-i), which operates the leading domestic university life platform ‘Everytime’, on the 12th.
The signing ceremony held at the new building of KB Kookmin Bank in Yeouido, Seoul, was attended by CEO Kim Han-i of Binu Labs Inc., CEO Lee Hwan-joo of KB Kookmin Bank, and representatives from both companies.
‘Everytime’ is a university life platform that provides useful features for overall university life, such as creating class schedules and checking lecture evaluations. It has accumulated 7.85 million subscribers and 2.9 million monthly active users (MAU), and has established itself as a ‘must-have app for university students’ by partnering with 377 university campuses nationwide.
Through this agreement, the two companies will jointly develop ▲ partnership products and services for university students ▲ planning and marketing of financial and non-financial partnership content ▲ platform cooperation projects to enhance campus life convenience.
As the first collaboration between the two companies, they plan to introduce a simple payment service for accounts within the Z-generation specialised commerce platform 'Everyunise', connected to the Everytime app, in line with the new semester season in 2026.
A representative from KB Kookmin Bank stated, “We hope that this agreement will allow university students to naturally encounter finance in their everyday campus life,” and added that they will continue to provide tailored services that enhance the convenience of university students' lives.
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